APPROACH
We work with brands and leaders who show a profound interest in creating value for the people they move through their work.
The world is moving fast - with good reason. We have problems to solve and grounds to break.
Growth and speed are necessary, most of the time. It drives us forward and has led us to great advancements in everything from vaccine research, sustainable energy, and artificial intelligence.
This need for speed, however, has also resulted in a lot of empty calories, short-term thinking, and quantity over quality in the name of instant results and gratification.
We live in the age of average. Coffee shops, architecture, cars, and brands all look, feel, and act the same. In the battle of attention, brands are bombarding people with generic content, and when something stands out, it's often just for the sake of standing out.
At PONDER, we’re not asking brands to slow down. We’re asking them to consider where they’re going. Our mission is to create long-lasting brands with intentional presence.
Intentional presence with a unique, strategic and commercial outlook that moves people and profits in an overheated attention economy.
Brand Intention
Why do you exist? What’s your purpose? How do you create value? For whom? What matters to them? And what are the beliefs and values that inform everything you do? The Brand Intention is what defines both the creative and strategic starting point for your brand. This is where we set your brand up for growth.
DELIVERABLES
Brand Strategy
Market Research
Naming
Positioning
Brand Narrative
RELATED WORK
GOOD HABIT CO.
Brand strategy, Naming, Visual identity, Social media
OKTOGRID
Brand strategy, Visual identity, Website, Communications plan, PR
Brand Design
How do you meet your customers, with what, and on which channels? We look at all of your brand's touchpoints and design tools that allow you to reach your audience where they are. From stunning visual identities to the services and products that make up your business, Brand Design is all about creating a toolbox that allows your brand to live up to your Brand Intention.
DELIVERABLES
Visual Identity
Brand Architecture
Graphic Design
Digital Design
Art Direction
Communications Plan
RELATED WORK
POKALEN
Visual identity, Creative platform, TV graphics, Animation
AEGIR INSIGHTS
Visual identity, Website, 3D visuals, Art direction, Photography
Brand Presence
Here’s where we apply your Brand Design and live up to your Brand Intention. Based on relevant insights into the audience you are trying to reach, we activate channels and initiatives that excite and inspire them through PR, Content and Film Production, Art Direction, Graphic Design and Social Media.
DELIVERABLES
PR
Social Media Content & Project Management
Film Production
Design Production
Animation
RELATED WORK
MIKKELLER
Brand and marketing strategy, PR, Brand activation, Influencer marketing, Crisis communication
