MIKKELLER
Working as brand guardians for international craft beer market leader
CLIENT
Mikkeller
DELIVERIES
Brand and marketing strategy
PR
Brand activation
Influencer marketing
Crisis communication
WHO
Mikkeller is a global beer brand. Founded in Copenhagen in 2006, the brand, currently present in more than 40 markets and spanning across bars, restaurants and wholesale, is a pioneer within craft beer, standing out with its unique approach to both its product line and marketing.
INPUT
PONDER handles everything brand-wise for Mikkeller, essentially operating as an external CMO. Over the years, we have supported the company in everything from strategy to PR, creative campaigns, crisis communication and more. We work both as trusted advisors for top management while also executing activities across various channels and services.
OUTPUT
Working with Mikkeller, we’re creating annual brand and marketing strategies, developing creative campaigns across various touchpoints and much more. Our PR work has so far resulted in +25 articles in both global industry media and national top tier media, we have supported the company with crisis communication, and we are continuously delivering strategic advising on everything brand, comms. and marketing.
CLIENT
Mikkeller
DELIVERIES
Brand and marketing strategy
PR
Brand activation
Influencer marketing
Crisis communication
