SOUNDBOKS
Turning a speaker company into a global lifestyle brand
CLIENT
SOUNDBOKS
DELIVERIES
Strategy
PR
Social media content
Film production
Brand activation
WHO
SOUNDBOKS is the company behind the world’s most powerful Bluetooth speaker. It’s a Danish brand with a global presence and a young, dedicated world-wide community.
INPUT
When we started working with SOUNDBOKS in 2017, their branding efforts focused solely on product features. We helped them become a global lifestyle brand by telling all the stories behind the product, its vision and the way it’s being used, talking both to and about the SOUNDBOKS community. We did this through a long and close partnership, spanning over multiple years, markets and deliverables.
OUTPUT
Our work has resulted in +100 PR articles across six different countries. We have also developed and handled events and brand activations including the brand activation concept Prøv Dig Frem, run social media profiles, produced film series and contributed with ongoing strategic advising.
CLIENT
SOUNDBOKS
DELIVERIES
Strategy
PR
Social media content
Film production
Brand activation
“PONDER has played a crucial role in building our brand”
JESPER THEIL THOMSEN
CEO & CO-FOUNDER
