AEGIR INSIGHTS
Bringing offshore intelligence to the market – and the investors
CLIENT
Aegir Insights
DELIVERIES
Visual identity
Website
3D visuals
Art direction
Photography
CREDITS
Ali Adel (3D)
WHO
Aegir Insights is a data-based software company that utilizes AI to generate state-of-the-art insights and recommendations to the offshore wind industry.
INPUT
Aegir Insights came to us wanting a clear and recognizable visual identity that could help put them on the map and attract both clients and investors.
Through sound discussions and explorative design workshops, it became clear that they were looking for a design language that could help them communicate their product without spilling too much of their magic beans to the competition.
OUTPUT
We created an identity which is a mix of calming white space, tight typography and a series of custom 3D assets that combine the movement of the sea with data visualization, providing an easily recognizable brand that both feels modern and technologically advanced.
CLIENT
Aegir Insights
DELIVERIES
Visual identity
Website
3D visuals
Art direction
Photography
CREDITS
Ali Adel (3D)
Through sound discussions and explorative design workshops, it became clear that they were looking for a design language that could help them communicate their product without spilling too much of their magic beans to the competition.
We wanted to steer away from the obvious choice of using images of windmills as eye-catching elements. Instead, based on the shapes of the logo, we created a series of 3D assets that mimic "an ocean of data points".
In addition to the 3D graphics, a 2D graphic has also been developed. Based on the same visual language, the graphic creates references and associations to maps and data points.
In addition to the 3D graphics, a 2D graphic has also been developed. Based on the same visual language, the graphic creates references and associations to maps and data points.
