Good Habit Co. delivers personal nutrition, based on your lifestyle. Though an algorithmic survey, they identify and suggest a mix of vitamins and minerals that will effectively help you stay healthy.
As a young company in the personal nutrition category, Earl and Alma were looking for a brand identity, name and narrative that would help them build a brand which would engage and motivate their audience.
Along with the founders, we came up with the name Good Habit Co. and crafted a dynamic visual expression that highlights their unique approach to AI-based personalization of vitamins and general nutrients.
Today, Good Habit Co. engages with their community through events and initiatives that resonate with their values. From yoga classes and sauna events to a dedicated running club, the brand we created has helped them engage with their audience while establishing relevant partnerships that continue to strengthen their presence.
We assisted in developing a packaging solution that, in addition to being relatively inexpensive, was also conceived within a sustainable context where the subscription is based on a refill system.
The positive expression and vibrant energy in the identity are supported by an informal and motivational tone of voice.