ZERONORTH
Positioning a green shipping pioneer to take on the industry
CLIENT
ZeroNorth
DELIVERIES
Strategy
PR
Content
Campaigns
CHALLENGE
ZeroNorth is a corporate spinoff of Maersk with a mission to make global trade green. The company, which has experienced substantial growth over the past few years, has developed a data-driven tech platform for voyage, vessel and bunker optimization.
INPUT
When we started working with ZeroNorth, the company had a superior product, a strong business model and a sincere mission, but lacked the brand position to match. They needed a stronger external foundation in order to support, accelerate and cement their growth.
Since March 2023, we have conducted ongoing PR with a focus on expert positioning, and managed to establish the company and its CEO, Søren Meyer, as one of the premier thought leaders within the area of green shipping.
OUTPUT
In the first year working with ZeroNorth, our work has resulted in 50 articles and opinion pieces in Danish top tier media such as TV2 News, DR, Berlingske, Børsen and many more, while securing meetings between ZeroNorth’s CEO, Søren Meyer, and the Danish Minister for Industry, Business and Financial Affairs, Morten Bødskov, among other things.
All in all, we have successfully positioned ZeroNorth as a leading expert within its field in the eyes of the target group.
CLIENT
ZeroNorth
DELIVERIES
Strategy
PR
Content
Campaigns
All in all, we have successfully positioned ZeroNorth as a leading expert within its field in the eyes of the target group.