CONTRACTBOOK
Celebrating life-changing deals
CLIENT
Contractbook
DELIVERIES
PR
Strategic concept creation
Film production
WHO
Contractbook is a LegalTech company that believes in an automated and data-driven future. They create digital, automated contracts that make the legal and formal process of contracts as easy and streamlined as possible for everyone who uses them.
INPUT
Contracts are quite boring. However, they most often represent a win: A new sale, a new co-worker, a new agreement. And that’s anything but boring! PONDER has created a brand universe for Contractbook based on that insight - on the achievements that contracts represent and the celebration this calls for - and executed it through brand films, web film series and ongoing PR.
OUTPUT
We first made a docu-style web series about inspiring business leaders recounting their most important signature in life, and then created a series of fun and quirky brand films, all centered on the creative concept It’s a deal. Since then, we have handled national and international PR for the company, including writing an ongoing blog on Forbes, further spreading the brand narrative while establishing Contractbook as thought leaders within their field.
CLIENT
Contractbook
DELIVERIES
PR
Strategic concept creation
Film production
