Stella

Stella is EV charging built for professionals. We helped build the brand from the ground up, assisting with everything from naming and brand strategy, to visual identity and art direction.

You’ve seen them before. Beautiful golden-hour photos of happy families charging their EV, drenched in subtle green graphics, to underline the green promise of electrification. That’s not Stella. This is:

Being a responsible business shouldn’t have to be inconvenient. Driving an EV shouldn’t get in the way of your ambitions. So let’s talk about charging. It’s early stage. It’s first come, first served. It’s suburbia. It’s a waiting game. It’s downtime. It’s missed opportunity. It’s bills, bills, bills. That’s not the energy we need right now. What we need is easy access, so you can stay close to where you need to be. What we need is speed, so you can keep the wheels turning. What we need is clarity, so you can just get on with it. What we need is action, so you can be in charge.

Stella. Supercharge your business.

By steering clear of the clichés within the industry, Stella stands out in the EV charging space. Instead of claiming to provide the freedom of going further, or the promise of a green future, Stella doubles down on efficiency – helping urban businesses go electric, by providing them with business critical supercharging stations in city centres.