21st Europe
By engaging Europe's brightest minds, 21st Europe is a new think tank that designs blueprints that spark conversations and inspire optimism for the continent's next chapter. There are 75 years left in the 21st century. Where does Europe go from here?
21st Europe
21st Europe is an ideal PONDER case; a 360° project where we contribute from strategy to execution with design and external comms to bring something meaningful into existence.
Rooted in the power of design, 21st Europe seeks to expand Europe’s imaginative capacity, revitalize a stagnated political system, and spark renewed optimism across the old continent by coming up with creative design solutions that envision the future in new, creative, and even utopian ways.
Our task was to create an original brand oozing with design craftsmanship – a positive and inclusive manifestation that inspires change. Leaning into the concept of “blueprints”, we built a subtle yet technical design language that adds both credibility and a sense of feasibility to the imaginative projects. Thus, the identity is designed to be a canvas on which the blueprints take centre stage – an open space where ideas are formed.
Once the brand was conceptualized, we also took part in activating it. We built the website. We created a brand film announcing the think tank to the world. And we brought it to the media, where publications like Fast Company, Wallpaper, and Dezeen covered the very first blueprints.
In the end, 21st Europe became a blueprint for the ideal PONDER project – a 360° project where we contribute from strategy to execution and media presence.